Randy Pitchford Ubidays Interview

Gearboxity, the newly launched Gearbox community site, has posted an interview with Randy Pitchford on the recent Ubidays event.


"What is Ubidays?

Randy Pitchford :  Ubidays was an event hosted by Ubisoft Entertainment to showcase their line-up of video games, including Brothers in Arms Hell’s Highway.  There were two events, one in San Francisco for North American press and one in Paris for European press and retailers.  The events took place in May, 2007 and Gearbox demonstrated a recent version of Brothers in Arms Hell’s Highway which will be released this winter for Xbox 360, Sony PS3 and Windows Vista and XP.

What were the events like?

Randy Pitchford :  The San Francisco event was fun.  Colonel Antal and I played the game and talked with journalists all day, then there was a big party.    The Paris event was a bit larger.  There was a stage show and party on the first night, then the next day was spent doing demonstration in dressed booths.  Our area was decked out to look like one of the villages in Holland during Operation Market Garden.  It was funny.  One of the people who was responsible for the decoration was trying to find a way to hide the equipment.  He said, “The equipment is modern – it doesn’t look like WW2 and we need to hide it away.”  Colonel Antal said, “What about the giant plasma TV here… Should we hide that too since it wasn’t around in WW2?”  Heh.

I love these kinds of events because there are a lot of cool people in the gaming press that I usually only get to see once or twice a year."

Read the full interview at Gearboxity.