Phillips has announced that its PC amBX technology is now compatible with "Second Life," the popular MMORPG by Linden Lab.

"This will offer Second Life users the opportunity to experience their virtual world through real world amBX experiences, including light, air movement and rumble. The amBX agreement also extends to all-new commercially driven experiences, for future brand marketing campaigns, and builds on a highly successful relationship between Philips and Rivers Run Red and their long-running involvement with the development of the ‘immersive spaces market’.

Since exploding on the Internet in 2003, Second Life has grown exponentially and today is inhabited by a total of 4,201,216 residents from around the globe, all of which will be able to now have a more enhanced real world experience of the Second Life world.

Comprising a scripting language, software engine and architecture, the amBX platform has been designed to empower interactive entertainment developers and providers with a palette to use light, colour, heat, sound and even air flow in the real world during interactive entertainment, delivering all-new user experiences through enabled devices, including the Philips amBX PC Gaming Peripherals range of LED colour-controlled lighting, rumble peripherals and desktop fans.

Philips will be creating a further big bang in Second Life’s ‘Grid’ through the development of solutions for open source Second Life client software and the creation of a software development kit, featuring user tools and props, to allow amBX experiences to be easily authored by existing Second Lifers, creating all new real world effects."

An example of the technology being used with the game can be seen in this image.