ArenaNet and NCSoft have announced that the "Guild Wars" online store is now online.

"Players can now download Guild Wars games and accessories from right inside the game, and the digital distribution will enable this content to be used immediately, without the need for downloads or CD installation. The store is initially selling Guild Wars and Guild Wars Factions(TM) games, as well as additional character slots, the item most-requested by Guild Wars players, which can now be purchased and immediately used on existing player accounts."

"Guild Wars and Guild Wars Factions are the first NCsoft games to be integrated into PlayNC, the NCsoft online store, through a user-friendly in-game purchase option," said Dorothy Ferguson, VP of sales and marketing for NCsoft North America. "Instant access to purchases gives gamers the stuff they want, without a wait, wrapped in a great shopping experience inside the game."